At a time when many Americans are feeling the pinch in their wallets, the nation’s largest retailer, Walmart, announced its lowest price yet for their 26-item Thanksgiving meal basket at just $35. Reporting for TODAY, NBC’s Savannah Sellers catches up with the company’s U.S. CEO, David Guggina, to discuss whether the retail giant is going to be able to keep overall prices down as costs continue to rise and if it is going to engage with dynamic pricing through digital shelf labels.