Ahead of the big game this Sunday, NBC News’ Christine Romans reports on the 26% increase in sales of non-alcoholic beverages over the past year. Beer dominates the category of alcohol free drinks which we put to the ultimate test: taste.

ICE is under increasing pressure to boost the number of arrests and deportations of undocumented immigrants.

With a Grammy win for best new artist, Chappell Roan is at a career high.

It took more than eight years for former Clinton administration adviser Elaine Kamarck to cut approximately 426,000 jobs, 16,000 pages and $136 billion — in 1990s dollars — from the federal government.

President Donald Trump has tapped Vice President J.D. Vance to oversee TikTok negotiations.

Consumers grew dramatically more worried about near-term inflation as President Donald Trump pushed aggressive tariffs against major U.S. trading partners, a closely watched survey showed Friday.

Connecting with an expert over the phone might sound old-fashioned but some say it can be the fastest way to solve your problems. JustAnswer connects people with 13,000 experts-on-demand to answer a wide range of everyday questions in 150 categories ranging from legal, tech, accounting, home improvement and more. NBC’s Vicky Nguyen reports for TODAY.

There’s growing concern over rising consumer prices with the cost of eggs and gas continuing to climb. Now, coffee is joining the list of items getting more expensive at the grocery store. NBC’s Christine Romans joins TODAY to break down what you need to know. 

Do you need a certain amount of money to  start investing? Is a 401k the only say to save for retirement? Financial expert and founder of Financial Gym Shannon McLay stops by by Studio 1A to separate facts from fiction when it comes to investing your money.

The bromance between Donald Trump and Vladimir Putin has noticeably fizzled in the new term, although assistance to Ukraine has not yet been ratcheted up.