A surprising new trend has emerged in the face of 'doomscrolling', 'bed rotting' and algorithms that seem designed to keep us glued to our screens: analogue bags.

It's a trendy term for what is essentially just a bag of ordinary stuff, but it's taken off on social media in a big way over the last few months.

And it could suggest young people are looking to take a break from the increasingly digital world.

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That's what attracted millennial Keely Jover, 31, to the trend.

"It's a whole movement of creating a whimsical life," she told nine.com.au.

"Romanticising the mundane, creating magical moments for my children and lowering screentime."

What is an analogue bag?

According t o the Millennials and Gen Zs jumping on the trend, analogue bags are full of everything you could need to stay offline.

Popular items include books, crosswords, sudoku and other puzzles, knitting or crocheting supplies, journals and crafts.

Many of the items are just 'analogue' versions of things you can do on your phone anyway, like physical books or crosswords instead of mobile puzzle apps or e-books.

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