If you’re thinking about taking a cruise, it could cost you more because at least one major cruise line is ready to introduce dynamic pricing, the practice of changing prices in response to real time demand and competition — and it comes just ahead of the holiday season. NBC’s Brian Cheung reports for TODAY on Carnival Cruise Line’s move and what it could mean for the industry overall.

From the people who keep us safe on the roads to those who wire our homes and are building the infrastructure powering the AI boom, America needs skilled workers. But a new report finds that the nation isn’t doing enough to keep up with demand. NBC’s Christine Romans sits down exclusively with BlackRock’s Larry Fink, Ford’s Jim Farley, Google’s Ruth Porat and Carhartt’s Linda Hubbard, who have come together with an urgent message.

“I’m very sorry to see her go, but I’ve come to accept that this is the right time for her, both personally and professionally,” CNN chief executive Mark Thompson said.

Elon Musk and officials at AI giant Anthropic are pledging to give coveted shares in their companies to the general public as concerns about AI’s economic and societal impact continue to pile up.

NBC’s Hallie Jackson runs through the Highs and Lows of the week on Sunday TODAY including the neighboring gas stations that went head-to-head to offer low prices in Georgia, the dad who took his daughters to see Olivia Rodrigo and rocked out even more than they did and more.

Tech stocks shed more than $1 trillion in value Friday, as the price of oil soared to its highest levels in five months.

Elon Musk showed off the new Tesla Roadster prototype Thursday that can briefly launch itself into the air using rocket-inspired thrusters.

The two major candidates vying for an Alaska Senate seat squared off Thursday night over issues ranging from the war with Iran to controversies during the Democratic nominee’s time in Congress in a debate that at times flared into personal attacks.

Two inflation reports this week set the stage for a rate hike potentially sooner than previously expected.

Just a after hitting fresh all-time highs, U.S. stocks are under strain as investors worry about returns on the trillions of dollars that have been put into AI.