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How a small wellness company earned $482,000 in a month

A Netflix documentary has boosted sales at a small Melbourne wellness company.

Following the release of the film Fantastic Fungi, Forest Super Foods earned sales of $482,000 in August this year.

While the company was not singled out in the documentary, the increase in sales occurred because its rare mushrooms are one of the only Australian-grown and organic options on the global market.

Founder Justin Snyder, who started the business in 2012, has reflected on the increase in sales:

At the start of the pandemic, we saw a gradual increase as people began to care about their health.

But after the premiere of the Fantastic Fungi documentary in August, our sales increased by over 600 per cent from the previous year.

I didn't even know it came out.

READ MORE: Aussie retail surges but department stores still suffer from online shift

Forest Super Foods founder Justin Snyder.

I went to sleep one night, woke up the next morning and there were thousands of orders.

At the beginning when the orders came through, I didn't know what was going on.

We luckily had the systems in place already, where we could process orders reasonably quickly.

I had two part-time staff in July and we managed to do it with the three of us throughout August.

Sometimes we'd do 14-hour days and 16-hour days.

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Forest Super Foods founder Justin Snyder.

We literally had to work night and day for the whole month in order to keep up with demand.

After a while, looking through the emails, there were a couple that said: "I saw the documentary on Netflix."

We weren't mentioned at all by name.

But the reason it had such a large impact is that other providers sell imported mushrooms.

I've always thought that the way to differentiate from competitors was to sell the best quality I could sell.

That often translates to the Australian-grown stuff, even though it's often much more expensive.

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That really helps to grow sales.

It's crazy that we were able to sell almost $500,000 worth of stock in August 2021, considering I'm the only full-time worker and I'm supported by two part-time staff.

But it was really exciting.

It's been a steady climb over the last couple of years.

I think part of it was that people were at home so they had more time to research.

People were more concerned with their health.

There's this amazing quote that says: "Timing, perseverance and 10 years of trying will make you look like an overnight success."

And that's exactly what it was – it was 10 years of sticking with it.

Advice from my grandfather

When I was growing up, my grandfather had two jewellery stores in Coburg on Sydney Road.

I spent my weekends working there.

I think I was six when I started selling watches to every customer that came in and I loved it.

He always had plenty of customers, even during recessions and downturns.

He always said to me "if you just look after people, you will always have customers".

"If you do the best you can by your customers, they'll be loyal to you, they'll keep coming back and they'll tell other people."

I've applied that advice to online business because online business is so much more disconnected from the customer than you are in a store.

But you still have plenty of opportunities to hear from customers, to interact with customers and to try and give them the best possible experience.

Archbishop Desmond Tutu laid to rest at state funeral

Family, friends and dignitaries gathered for Archbishop Desmond Tutu's official state funeral on New Year's Day in Cape Town, capping a week of events honouring a man long considered to be the moral compass of South Africa.

Tutu died last Sunday at the age of 90, sparking a global outpouring of tributes to the anti-apartheid hero. He had been in poor health for several years.

South African President Cyril Ramaphosa, who delivered the main eulogy during the service at St. George's Cathedral on Saturday, hailed Tutu as "our national conscience".

READ MORE: 'The big baobab tree has fallen': Flood of tributes for Desmond Tutu

A funeral service gets under way in St. Georges Cathedral in Cape Town, South Africa, Saturday, Jan. 1, 2022  for Anglican Archbishop Desmond Tutu Emeritus.

Tutu's widow Nomalizo Leah, known as "Mama Leah," sat in a wheelchair in the front row of the congregation, draped in a purple scarf, the colour of her husband's clerical robes.

For decades, Tutu was one of the primary voices pushing the South African government to end apartheid, the country's official policy of racial segregation and White minority rule. He won a Nobel Peace Prize in 1984, before apartheid ended in the early 1990s and the long-imprisoned Nelson Mandela became the nation's first Black president.

READ MORE: 'A patriot without equal': Anti-Apartheid leader Tutu's incredible life

The revered anti-apartheid fighter will be remembered as one of the most important voices of the 20th century. However, his funeral was subdued: Before he died, Tutu asked for a simple service and the cheapest available coffin, according to two of his foundations. Tutu's funeral was limited to just 100 people, in line with current Covid-19 regulations.

In his address at St. George's Cathedral, a church famous for its role in the resistance against apartheid, Ramaphosa described Tutu as "a man with a faith as deep as it was abiding," and "a crusader in the struggle for freedom, for justice, for equality and for peace, not just in South Africa, the country of his birth, but around the world as well."

President Cyril Ramaphosa delivers the eulogy   at the funeral service of Anglican Archbishop Emeritus Desmond Tutu   in St. Georges Cathedral in Cape Town, South Africa, Saturday, Jan. 1, 2022.

"Archbishop Desmond Tutu has been our moral compass and national conscience," Ramaphosa said. "He saw our country as a 'rainbow nation', emerging from the shadow of apartheid, united in its diversity, with freedom and equal rights for all."

"He embraced all who had ever felt the cold wind of exclusion and they in turn embraced him," Ramaphosa added, praising Tutu's advocacy for LGBTQ rights, campaigning against child marriage, and support for the Palestinian cause.

"His was a life lived honestly and completely. He has left the world a better place. We remember him with a smile," Ramaphosa said.

Tutu's daughter Naomi also paid tribute to her father and thanked the public for their prayers. "Thank you, daddy, for the many ways you showed us love, for the many times you challenged us, for the many times you comforted us," she said.

Anglican Archbishop of Cape Town, Thabo Makgoba, left, widow Leah Tutu at the funeral of Anglican Archbishop Emeritus Desmond Tutu   in St. Georges Cathedral in Cape Town, South Africa, Saturday, Jan. 1, 2022.

Reverend Michael Nuttall, the retired Bishop of Natal who was once Tutu's deputy, delivered the main sermon, calling Tutu a "giant among us morally and spiritually."

His voice breaking at times, Nuttal said being Tutu's deputy between 1989 and 1996 "struck a chord perhaps in the hearts and minds of many people: a dynamic Black leader and his White deputy in the dying years of apartheid; and hey presto, the heavens did not collapse. We were a foretaste, if you like, of what could be in our wayward, divided nation."

"When we were in the dark, he brought light," Archbishop of Canterbury Justin Welby, the head of the worldwide Anglican church, said in a video message shown at a requiem Mass celebrated for Tutu at St. George's Cathedral in Cape Town.

Mpho Tutu, sits with her fathers coffin Anglican Archbishop Emeritus Desmond Tutu  at the St. Georges Cathedral in Cape Town, South Africa, Saturday, Jan. 1, 2022.

"For me to praise him is like a mouse giving tribute to an elephant," Welby said.

"South Africa has given us extraordinary examples of towering leaders of the rainbow nation with President Nelson Mandela and Archbishop Tutu …. Many Nobel winners' lights have grown dimmer over time, but Archbishop Tutu's has grown brighter."

Tutu's body will be cremated in a private ceremony after Saturday's requiem mass and will then be interred behind the pulpit at the cathedral.

St. George's Cathedral can hold 1,200 worshippers, but only 100 mourners were allowed to attend the funeral because of COVID-19 restrictions.

A general view of the St. Georges Cathedral in Cape Town, South Africa, Saturday, Jan. 1, 2022 where Anglican Archbishop Desmond Tutu Emeritus funeral service is to take place.

A few dozen people braved stormy weather to watch the service on a large screen in front of Cape Town City Hall. The municipal government building is where Tutu held hands aloft with Nelson Mandela on the day in 1990 when Mandela was released after serving 27 years in prison because of his opposition to apartheid.

Week-long remembrance

Events were planned throughout the country to give South Africans the opportunity to collectively mourn '"the Arch," as he was known, while still practising social distancing.

A week-long remembrance began Monday with the ringing of the bells at St. George's Cathedral, which held a special place in the late archbishop's heart, so much so that he requested his ashes be interred there in a special repository.

On Wednesday, several religious leaders gathered outside Tutu's former home on Vilakazi Street — where his friend and ally Nelson Mandela also grew up — in Soweto, a township in Johannesburg, for a series of events. Another memorial service was held Wednesday in Cape Town, and Tutu's wife, Nomalizo Leah Tutu, met with friends of the late archbishop on Thursday for an "intimate" gathering.

Pallbearers carry the casket holding the body of Archbishop Desmond Tutu after the funeral service in St. George's Cathedral in Cape Town, South Africa, Saturday, Jan. 1, 2022.

South Africans also paid their respects before Tutu's plain pine coffin on Thursday and Friday as it lay in state at the cathedral.

Tutu was born October 7, 1931, in Klerksdorp, a town in South Africa's Transvaal province, the son of a teacher and a domestic worker. Tutu had plans to become a doctor, partly thanks to a boyhood bout of tuberculosis, which put him in the hospital for more than a year, and even qualified for medical school, he said.

But his parents couldn't afford the fees, so he turned to teaching.

"The government was giving scholarships for people who wanted to become teachers," he told the Academy of Achievement. "I became a teacher and I haven't regretted that."

However, he was horrified at the state of Black South African schools, and even more horrified when the Bantu Education Act was passed in 1953 that racially segregated the nation's education system. He resigned in protest.

Hotel guests watch the hearse carrying the remains of Anglican Archbishop Emeritus Desmond Tutu leave St. George's Cathedral following his funeral service in Cape Town, South Africa, Saturday, Jan.1, 2022.

Not long after, the Bishop of Johannesburg agreed to accept him for the priesthood — Tutu believed it was because he was a Black man with a university education, a rarity in the 1950s — and took up his new vocation.

He was ordained in 1960 and spent the '60s and early '70s alternating between London and South Africa. He returned to his home country for good in 1975, when he was appointed dean of St. Mary's Cathedral in Johannesburg.

As the government became increasingly oppressive — detaining Black people, establishing onerous laws — Tutu became increasingly outspoken.

Perth bar hosts party with 300 people

Hundreds of people breached Western Australia's COVID-19 restrictions to celebrate New Year's Eve at a party held in a Perth bar.

Operators of bar, The George, are now facing up to $250,000 in fines and are at risk of losing their liquor licence over the illegal event.

Police found the bar's doors locked and the windows blacked out when they attended about 11.30pm yesterday.

READ MORE: WA tightens border restrictions as NSW COVID-19 hospitalisations increase

Police Commissioner Chris Dawson said police had to scale walls to find the 300 party-goers inside.

"My officers had to climb walls to get inside and eventually got in through other doors," he said.

The large group was unmasked and it is believed the group destroyed the venue's QR posters.

Nightclubs, music events and dancing are currently banned under Western Australia's COVID-19 restrictions, while only seated service is permitted in bars.

READ MORE: What happens if I test positive to a rapid antigen test on day six?

Masks are required in all public indoor settings.

Commissioner Dawson said the people involved in the party had shown a "blatant disregard" for the health laws with their "selfish behaviour".

In a separate incident, WA Police charged a 42-year-old Yokine man for hosting a Boxing Day party in breach of COVID-19 restrictions.

The man advertised the boat party as a ticketed event, which took place on a chartered boat that departed the Barrack St Jetty in Perth at 6.20pm on December 26.

According to police, a video of the event posted on social media showed people standing in close proximity, dancing to music and consuming alcohol.

Police have said patrons did not appear to be wearing face masks.

The man will be issued with a $5000 fine.

New Year’s Day Message by Hon. Mark Brantley, Premier of Nevis

Fellow citizens, residents and visitors, 
 
I greet you today with all of the promise and hope of the New Year. A new day has now dawned, a new year is upon us and a new chapter now begins. 
 
This new year, like all others, brings with it renewed possibilities for ourselves, our family and friends, and our nation.  Some may welcome it with religious solemnity and observances while others may choose to do so with family gatherings and merriment.
 
Each New Year provides a time for reflection and self-evaluation. We reflect on our successes and failures, on our mistakes and our achievements. We evaluate our performances, strengths and weaknesses over the past year. Equally, it is also a time when we open a blank page and take the opportunity to write a new chapter for ourselves, family and our country. 
 
As Premier of our beautiful island paradise, it is my fervent hope that individually you will realize all of your dreams and aspirations in the year ahead. As a nation and as a people, I pray that 2022 will be the year of our recovery and resurgence. I trust that it will be filled with peace and prosperity, and that we will remain a united people with the common purpose of our national development. 
 
Sadly, our protracted battle against COVID-19 is yet to end, our lives and livelihoods are still under threat, our daily routine and our way of life continue to be disrupted. The virus is constantly mutating, thus making it difficult to defeat. 
 
For the better part of 2021, the world was beset with the Delta variant. Today it has again mutated and the Omicron variant is galloping around the world. If we are to prevail, as I am sure we will, all of the protocols, along with vaccination, must be brought to bear against this dreaded enemy. 
 
This virus is relentless as it mutates, therefore we must be nimble and willing to quickly adjust if we are to stave off its effects.
 
We know that the development of our thriving nation has been built on the health, education and security of our people.  The COVID-19 pandemic has shaken these foundational building blocks at their core.  Our health care and other frontline workers have been stretched to incredible limits, our healthcare system has been threatened and limitations on teacher-student time has resulted in what some experts are calling learning loss. If we are to regain the momentum of pre-COVID progress, we must all play our part. 
 
I want to thank all who made significant sacrifices in the interest of our country over the past year of this COVID-19 pandemic – our frontline workers, security forces, teachers, farmers, fisher folk, public and private sector – whose collective efforts ensured that our country registered growth and is moving towards a sustained path of recovery and resurgence during this challenging period. We can all agree that 2021 was a remarkably challenging year. Each and every one of us has endured and sacrificed much. 
 
I go further to make the clarion call for our young aspiring professionals to make healthcare a priority career choice. The COVID-19 pandemic has shown us that our health care system must be robust – equipped with the best human and technical resources in order to keep up with the ever-changing challenges of public health.  
 
My government is committed to providing the necessary support to enhance the capacity of our healthcare resources. We need doctors, nurses, nurses’ aides, bio technicians, physical therapists, public health educators, emergency response personnel, mental health practitioners to be trained at the highest levels and to build on the stellar example set by our current health care providers, having the patriotic will to provide the quality care that our island and our nation deserves.
 
I encourage our leaders in education to persevere, to continue to be innovative and proactive in their field.  The response to the unchartered challenges of the COVID-19 pandemic has been remarkable – from getting technology into the hands of students in need to enforcing health and safety protocols at schools. 
 
Teachers, continue to avail yourselves of every opportunity to improve your methods, especially as it pertains to using technology as one of the most valuable teaching tools in these very uncertain times. Maximize classroom time and be sure to establish strong lines of communication with parents and guardians as you work together to secure quality education for our children. 
 
Parents, please, now, more than ever, invest that time with your children advising, counselling and reinforcing material taught in school. Filling learning gaps is not just the responsibility of teachers, it is the responsibility of everyone.
 
On this day, I am thankful and proud of my government’s achievements over the past year.  Though beset by a dreadful pandemic, we were able to keep all of our public servants gainfully employed, paid on time and in full, with an extra month’s salary in December.  
 
We were able to limit the growth of the public debt – even in the face of declining revenue – while at the same time, servicing all of our debts and providing incentives to stimulate other sectors of the economy. 
 
The approval of 266 new business licences and the incorporating of 46 local companies in 2021 gave clear evidence that there was confidence in the investment climate in Nevis and that local and international investors have taken notice.  
 
We were able to attract yet another international bank to our shores, taking our number to three.  These three banks have not only expanded and bolstered our financial industry, but they have also created much needed jobs for our people. 
 
We started a film industry here in Nevis which has thus far seen the production of four feature films and even now is benefitting both Nevis and St. Kitts.  
 
The year 2021 was the year of grand opening ceremonies and unprecedented infrastructural projects.  2022 promises to be just as exciting and perhaps even more.
 
– In 2021 we had the opening of the CCTV Command Centre and the Malcolm Guishard Recreational Park.  In 2022, we will witness the opening of the Gingerland Secondary School TVET Centre and the new Alexandra Hospital Wing.
 
– In 2021, we acquired two PCR testing machines.  In 2022, we will unveil a brand new CT scan machine.
 
– In 2021, we installed a water tank at Hamilton along with a water filtration system boasting our water supply.  In 2022, we will commission a 250,000-gallon glass fused steel coat storage tank at the Pond Hill Reservoir.
 
– In 2021, we completed the TVET centre at the Gingerland Secondary School. In 2022 we will commence work at the Charlestown Secondary School with a much bigger TVET project.
 
– In 2021, we had ground breaking ceremonies at Mountain View Crescent, Sugar Mill Residence, Chimney View Residences, Bay View Residences and Cedar View Housing Phase 3.  In 2022, we will commence construction of over 100 homes.
 
– In 2021 we purchased a brand new 3.6MW Wӓrtsilӓ
engine to stabilize our electricity supply. In 2022 we shall see our long-awaited dreams of geothermal energy realized. 
 
Today, I give the commitment that my government will continue to be faithful to the prudent and transparent management of the affairs of Nevis. We will continue to give focused attention to the island’s physical and economic infrastructure including road repairs and the improvement and expansion of our water and electricity supply.  
 
We will intensify our efforts in providing an education and health care system unequalled and unmatched in the region.  We will encourage and create private capital investment in order to increase our citizenship by investment engagements and other construction activities.  Enhanced efforts and commitment will be put into our housing projects, because we do understand that land and house ownership is a powerful pathway to the prosperity of our people.  As part of our recovery, we will redouble our efforts in restoring our people’s livelihoods and expanding our safety nets.
 
I pledge to you today that in the year ahead, we will bring about a recognisable change in every part of our island.  We will harness all of our efforts, talents and creativity in bringing about a new Nevis.  We will engage all sectors of society – government, private, resident and civil – society in bringing about our recovery and resurgence. We will continue to listen attentively to your demands and, where we have fallen short, we will make up for our shortcomings by augmenting and, when necessary, amending our policies, programmes and projects.  
 
As your humble servants, we will work with you in 2022 in making it a year of opportunity and prosperity. 
 
We are cognisant that it will take some time for employment to rebound and business to fully recover.  We are under no illusion that our economy will recover overnight.  However, we are heartened that our restaurants and hotels have reopened, the cruise industry has returned and our flagship hotel, the Four Seasons Resort, is reporting a considerable uptick in reservations. Indeed, there is light at the end of the tunnel.
 
The sands of time have quickly fallen through the hour glass of 2021 and we recognize that brighter days now lie ahead.  Regardless of the challenges we shall face in the future, each of us has the courage and fortitude to prevail.  Each of us has the ability and capacity to be the change that we wish to see.  
 
In the days, weeks and months ahead, let us recognize that every challenge is an opportunity for self-growth and development.  Let our thoughts and actions be shared – cohesive and united. Let us invest, not only in ourselves – but also in the potential of others.  Let us seek to assist those who are less fortunate – the sick, the infirm, the elderly, the indigent and the vulnerable.  Let us in all that we do, consult with our omniscient God and ask Him to be our guide and protector through this untried year of 2022.
 
Brothers and sisters, we are not yet past this COVID-19 pandemic and we must remain vigilant. Even as a I speak we see numbers again rising. We must encourage each other to get vaccinated against this deadly virus. For those already vaccinated and who are eligible, we must encourage you to get boosted. In Nevis our vaccination rate remains lower than our sister St. Kitts and we must collectively put our shoulder to the wheel to correct this. I urge you to get to your nearest health centre and get vaccinated and to ensure that your children over 12 years old get vaccinated as well. 
 
I urge us all to let 2022 be our year of hope. After the long dark night of COVID-19, let 2022 be a new beginning for us. Let this new year be our renaissance, our rebirth, our regaining of lost momentum. 
 
The government that I am privileged to lead is committed to you and will continue to stand with you. Our job is to serve you and to create an environment to make your lives easier and more meaningful.
 
But no government anywhere can achieve development on its own. Each and every member of our little island and country has to play his or her part. We must stamp out crime in high and low places, continue our steady march to better and more open governance, protect our natural environment and ensure that every boy and girl in this island and nation has the capacity to dream and the tools to realize those dreams. 
 
I ask you today to join hand and hearts with me as we fight together to ensure that Nevis remains the Queen of the Caribes, and that St Kitts and Nevis remains a land of beauty where peace and prosperity abound. 
 
As we start to write on this new page of 2022 therefore, I wish you God’s grace His mercy, His wisdom. May each and every one of you have a New Year that is filled with happiness, good health and success, and may God’s face continue to shine upon our beloved island and country.
 
Thank you and God bless you.  

The post New Year’s Day Message by Hon. Mark Brantley, Premier of Nevis appeared first on The St Kitts Nevis Observer.

Large fire in Melbourne's north west comes within metres of homes

A large grassfire is still burning at a former ammunitions factory site in Melbourne's north west, however authorities says the threat posed by the blaze has been significantly reduced.

Dozens of firefighters from Fire Rescue Victoria and Country Fire Authority have spent the afternoon battling the blaze at Raleigh Road in Maribyrnong, which began about 12.30pm.

The flames came within metres of residents hosing down their fences as homes were evacuated.

READ MORE: Victoria records 7442 new COVID-19 cases, nine deaths

More than 20 firetrucks have been on scene and water bombers have been used from above after collecting water from the nearby Maribyrnong River.

According to Fire Rescue Victoria, firefighters battled the blaze on two fronts.

They worked to prevent the fire from jumping the Maribyrnong River, where it would have been able to move uphill towards a large number of homes.

https://twitter.com/KateMcG6/status/1477105689679986688

Earlier this afternoon, people were being advised to avoid the Maribyrnong area to give way to emergency services.

Those living in Melbourne's north west – in suburbs including Avondale Heights, Keilor, Port Melbourne, Sunshine and Tullamarine – were being warned there is currently no threat to their safety but that they should monitor the situation.

However, as of about 6pm, VicEmergency has advised the threat has been reduced and residents are able to resume normal activities.

The fire has sent significant amounts of smoke across Melbourne's north west.

Teen's body found after fall from houseboat on Murray River

The body of a 17-year-old girl has been pulled from Murray River in South Australia after she fell from a houseboat on New Year's Eve.

The Adelaide Hills girl was found in the river south of Swan Reach about 2pm, near to where she fell in about 17 hours earlier.

Emergency services and members of the public spent the night and day scouring the water and riverbank searching for her.

READ MORE: Tropical cyclone forms off Queensland coast in dying hours of 2021

https://twitter.com/KellyCHughes_/status/1477177187325267968

Police were alerted to girl having fallen into the water around 9.15pm yesterday.

She was seen falling off a house boat but was not seen to resurface afterwards.

The search extended into the late hours of the night.