It's unclear exactly what the image is. A series of tents? Truck beds against a rust orange background? Multi-coloured rectangles?

Mountains are visible in the background, and in the foreground are the following words: "All Eyes on Rafah" — a reference to the southernmost Gazan city that became the centre of war coverage this week, after an Israeli strike on a refugee camp in the city, on what had been labelled a safe zone, killed dozens of already displaced Palestinians.

In the wake of the attack, the aforementioned image has seemingly been everywhere. Likely created using artificial intelligence, the graphic — which is not an actual picture from Rafah or the war in Gaza — has been shared more than 46 million times on Instagram alone.

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But the picture's popularity has raised questions and critiques on the passivity of the act.

Eyes being on Rafah has not stopped the violence, wrote scientist Ayesha Khan on Instagram. Simply posting an ambiguous graphic is performative, Khan and others have noted.

Still, the post's momentum has continued. Here's where the phrase comes from, where the graphic originated and what it could signal.

Where did 'All Eyes on Rafah' come from?

The phrase "All Eyes on Rafah" has been appearing in various graphics and images associated with the war in Gaza for months and is not necessarily tied to this specific viral image.

It likely originated from comments made in February by Rik Peeperkorn, who leads the World Health Organization's office in the West Bank and in Gaza.

At the time, more than 1.5 million Palestinian refugees, many of whom had been fleeing from the north and the centre parts of Gaza, were crammed into the southernmost city of Rafah, which was also undergoing a wave of Israeli airstrikes — attempts to "hit Hamas terrorists in the area," an IDF spokesperson said.

"All eyes" were on Rafah, Peeperkorn said, a phrase which then became widely used by activists and made its way into graphics, like the one currently going viral.

Instagram credits user shahv4012 as the creator behind the story template, which includes a watermark to the account chaa.my, listed as his second account.

The user behind the accounts did not respond to CNN's requests for comment.

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What makes this image so popular?

There are a few aspects of this image that may have contributed to its popularity, noted Faiza Hirji, an associate professor at Ontario's McMaster University who studies race, religion and media.

One is the image's inherent shareability.

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Because it's not an actual image of the violence, it's instead a more "sanitised" rendering, Hirji told CNN, which means there's less risk of social media platforms suppressing it from being shared.

This allows the image to circulate more readily than would actual images of war.

Also, the way the image is being shared on Instagram — with a handy "add yours" feature that allows users to easily repost the image onto their own personal stories — only aids in its viral success.

READ MORE: 'This cannot continue': Wong demands Israel halt Rafah offensive

The easier it is to share, the more likely it is that people will do so.

Still, there's been some criticism of the image.

To understand the graphic, the user would need to have some sense of what is actually happening in Rafah and would therefore know that the image being shared does not actually depict the violence and the scale of destruction taking place.

For some, this could make the graphic more appealing, while others have argued that the image takes away from what is actually occurring on the ground.

"I think for some people, this also causes a kind of discomfort," Hirji said.

"Because you're directing everyone's gaze to an image that doesn't really show the horror of what happens in conflict zones."

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What does 'All Eyes on Rafah' mean?

Others have pointed out that the image does not actually include the words "Palestine" or "Gaza" — names that have been widely politicised even before October 7.

"Rafah does not have the immediate name recognition for people who haven't been paying attention," said writer Heben Nigatu on X.

"Are people Googling Rafah? Sharing without looking it up?"

Everybody likely has differing motivations behind sharing an image.

For some, sharing the image might be a call for others to investigate what's happening in the region, and in Rafah specifically, Hirji said.

Reposting the image could be a way to say to an audience: "Don't look away. You can't pretend this isn't happening".

Other interpretations are less charitable.

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Take for instance the argument that the graphic is a performative gesture, an image that can't be bothered to show the reality in Gaza with a vaguely political statement stamped atop — not dissimilar to the black squares posted on social media during the racial reckoning of 2020.

But unlike debates about racism in the aftermath of George Floyd's murder, for many people in the West the war in Gaza is not happening close to home.

This could make it difficult for people to feel empowered, Hirji said, in terms of their direct ability to affect the war's outcome.

"I think that many people are powerless and feel that powerlessness," she said.

"Some of it may be performative, but maybe they feel that the only action they can really take at this time is to at least raise awareness.

"And so this notion of 'All Eyes on Rafah,' if it can be a bit informative or educational, then perhaps there's a sense that this is the action they can take."

And still, there are worries of "slacktivism", the notion that all we need to do to change the world is share a single infographic enough times.

"We need far more than performative rallies and symbolic protests that don't aim to disrupt anything," wrote Khan.

"Bearing witness is still a passive act. And we shouldn't coddle ourselves pretending like a post a day … is substantial."

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The phrase itself — keeping "eyes on" a place — inherently prioritises the audience rather than Rafah, creating a distance between the viewers and the victims.

And still, Hirji said, even amid calls to not look away, the world often does so anyway.

"It's important, you could say, that if nothing else, we acknowledge our complicity, or we acknowledge our inaction," Hirji said.

"That's one interpretation."

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But there's another interpretation, too, which could be that audiences are setting themselves up as watchers to this trauma, Hirji noted, becoming both indifferent and inactive.

History and research of past conflicts in parts of the Middle East or the Global South speak for itself, Hirji said — "often so much of what we do is we watch, we judge, we comment", even while not knowing enough about the places we are watching or commenting on.

"And is that also a point that some people are trying to make by having this call out? To say: So we're watching it, now what?" Hirji said.

"What happens after watching?"

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Australia's hopes of hitting its housing targets to address skyrocketing rents and property prices appear to be fading before they've even begun, after the number of homes approved for construction declined last month.

New data from the Australian Bureau of Statistics showed just 13,078 dwellings were given the green light in April, a 0.3 per cent drop from the month before.

The figure is well short of the 20,000 homes that need to be constructed each month if the country is to hit the federal government's target of building 1.2 million new homes in the space of five years, starting in July.

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Not all approvals end up being built, either – just this week it emerged that work is yet to begin on almost 40,000 projects that have approval, many of which are in Sydney and Melbourne.

Building peak body Master Builders Australia said approvals need to drastically escalate following today's figures.

"The new National Housing Accord kicks off in less than five weeks' time and envisages 240,000 new homes each year," chief economist Shane Garrett said.

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"However, the past 12 months have seen less than 163,500 new home building approvals across Australia.

"Just 60,600 higher-density dwellings were approved over the year to April. This is the lowest total for any 12-month period since September 2012 almost 12 years ago.

"The challenge is massive, not impossible, but requires a 47 per cent increase in the volume of new home building output."

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The organisation's CEO, Denita Wawn, who previously told 9news.com.au she thought the targets could be hit, said the government needed to address the issues facing the construction industry, otherwise Australians will continue to be hit by surging rents and home prices.

"We have to rapidly increase housing production to reach Housing Accord targets, but some in government have left the handbrake on," she said.

"The hurdles are clear to everyone, approval delays, tradie shortages, material cost inflation, out-of-touch industrial relations changes, inefficient regulation and more.

"We're beginning to sound like a broken record, but the situation is critical. If we don't clear the obstacles stopping builders from getting on with the job, we won't have any hope of reaching the 1.2 million new home target by 2029.

"The community is crying out for more housing supply, but if we don't urgently clear the way for builders to get on with the job, demand will continue to dwarf supply, and Australians will continue to feel the impacts of the housing crisis."

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When former darts world champion Tony David was tearing up his opponents on the global stage he went by the nickname "the deadly boomerang".

But it was blood plasma infected with hepatitis C that David was given as a child in Queensland which almost proved to be the deadliest boomerang of all. 

Decades on from those early transfusions, in 2009, David was near death with stage 4 liver disease. 

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"I had collapsed. Doctors basically told me I had about six months to live," David, who is a haemophiliac, said.

His salvation came in the form of a liver transplant, the first of three David has needed to stay alive as a result of his hepatitis infection.

David is one of thousands of Australians who contracted hepatitis C through donor blood in the 1970s to the early 1990s. Others were infected with the HIV virus.

He, like many others, was told he was not eligible to receive any compensation for the infection, or the resulting health problems which almost killed him.

Now, David is speaking publicly about his plight for the first time in order to call for action into Australia's little-known infected blood scandal.

Australian victims are demanding a royal commission to investigate the scandal, an apology from the federal government and compensation.

It follows a damning and extensive inquiry into infected blood donations in the UK, which found the national health service knowingly exposed tens of thousands of patients to infections through diseased blood and blood products, and hid the truth about the disaster.

Last week, it was announced UK infected blood victims will be awarded around A$19 billion in compensation. A British patient requiring a liver transplant is likely to receive between $2.7 million – $3 million.

READ MORE: Britain slammed in inquiry for infecting thousands with tainted blood

"What happened in the UK happened here, too," David said.

"I know many who have died from this and I know what happened to me – they need to have a proper review in Australia. 

"I am still alive to give my account. Yet so many aren't with us and more are suffering with no monitoring and efforts to give them life-saving transplants."

A Senate inquiry was held in 2004 into hepatitis C and the blood supply in Australia.

The inquiry heard Australian Red Cross Blood Service estimates that between 3500 and 8000 Australians were living with hepatitis C derived through blood transfusions, including around 1350 haemophiliacs.

However, Australian victims say they never received the targeted financial assistance or a formal national apology that was promised as a result of the inquiry.

David, who is now 56, was only a newborn baby when his parents discovered something was wrong with his blood.

"My mother and father decided to have me circumcised, and they couldn't stop the bleeding the next day," David said. "They didn't know why."

It was the first of countless trips to the hospital Mr David has made over his lifetime.

As a baby, David's body would swell up with painful bulges and bruises.

In his first few years of his life, Mr David was given frozen blood plasma to help his blood clot.

When David was four years old, a blood test confirmed he had haemophilia. 

He began receiving transfusions of fractionated plasma manufactured by Commonwealth Serum Laboratories (CSL), which was then owned by the federal government.

It was made with blood pooled from thousands of donors, exponentially increasing the risk of infections being passed on. 

Prothrombinex (Factor IX) was hailed as a wonder drug for patients with type B haemophilia like David, and would go on to be his main form of treatment.

Testing for hepatitis C was not introduced for donor blood until 1987 in Queensland, and nationally in 1990.

However, a product information sheet for Prothrombinex, kept by David's mother and dating back to 1973, showed hepatitis infection from plasma was already a known risk to CSL more than a decade earlier.

"Although donors are screened, it is possible that recipients of this product may contract serum hepatitis if the agent responsible for this disease is present in the original plasma," a warning statement read on the sheet.

David said CSL did not do enough to protect patients from the risk of infection from its blood products.

A timeline released in the final report of the 2004 Senate inquiry shows the Australian Red Cross developed heat-treated Factor VIII – the drug used for the most common type A haemophilia – in 1984, as a method to minimise infection. 

However, heat-treated Factor VIII did not become available until 1990, and heat-treated Factor IX – the same drug used by David – was not available until 1993, nine years later.

In Australia, compensation has been limited to private settlements through the Australian Red Cross, or a limited scheme administered by state and territory governments for people infected between 1985 and 1991.

A requirement to trace the infection to one treatment batch, or donor, meant nearly all haemophiliacs were excluded from the compensation scheme, the Haemophilia Foundation of Australia says.

David said he first found out he had hepatitis C through a blood test in 1988 when he was 22. 

"Your world collapses. I was young, I was going to university. I was working a job at the casino – and now I had hepatitis C," he said.

David said he asked about whether he would be eligible for any compensation, but was told he was not, as other markers suggested he had likely been infected before 1985.

A couple of years later, David said his health hit a low point.

"I just could not lift myself off the bed. I was that ill. I had no energy. I was always feeling sick," he said.

It was while he was at rock bottom, and laid up with a bad knee from bleeding episodes, that David took up darts.

"I was sitting in a chair just throwing darts at a board at home, because I couldn't walk for a period of time," he said. 

"I enjoyed playing darts and I was good at it. All of a sudden it was something I could do."

Surprising everyone, David ended up representing Queensland, and then Australia, before becoming the first Australian to win a world darts championship in 2002.

"It was just hard determination. I wasn't gonna let it stop me," he said.

Last week, 9news.com.au reported on the case of Charles MacKenzie, who was infected hepatitis C in 1988 from blood donated by a former prisoner and heroin user. 

MacKenzie and his advocacy group Infected Blood Australia are calling for a royal commission into Australia's tainted blood scandal.

Queensland LNP Senator Gerard Rennick has been supporting Australian infected blood victims and said he was shocked by the "callous disregard" shown to them.

In a letter to Health Minister Mark Butler, Rennick called on the government to acknowledge the plight of Australian victims.

"Considering that the UK inquiry has resulted in an unequivocal apology to victims by the UK Prime Minister, along with comprehensive compensation, I ask that the Australian Government delivers both an apology and compensation to victims of infected blood here in Australia," Rennick wrote.

Butler declined to provide a comment to 9news.com.au.

A spokesperson for Australia's Department of Health said the findings of the UK Infected Blood Inquiry were specific to circumstances in the UK.

"Transfusion-transmitted infections that occurred in the late 1970s and 1980s pre-dated the introduction of the first-generation hepatitis C antibody test," the spokesperson said, adding Australia was one of the first countries in the world to start using the test.

"The Australian Government contributes to the Hepatitis C Litigation Settlement Schemes managed by state governments, who were responsible for regulating the blood supply prior to 1991."

A spokesperson for Australian Red Cross Lifeblood also said last week: "We know the UK inquiry will remind people of a similar time that has had a long-lasting impact on many families in Australia and in countries around the world."

"We understand the pain it has caused, and our thoughts are with those affected and their loved ones."

Australia implemented a hepatitis C test as soon as it was available, the spokesperson said.

Contact reporter Emily McPherson at emcpherson@nine.com.au

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A woman has been charged with murder after a man was allegedly stabbed to death in Sydney's eastern suburbs

Police found 37-year-old Scott Wallace with fatal stab wounds at a home on Murrabin Avenue in Matraville at 6.15pm yesterday.

Wallace could not be revived by paramedics and died at the scene. 

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31-year-old Nikita Kirby was arrested nearby.

It's understood Kirby was the ex-partner of Wallace.

She has been charged with murder and has been refused bail by police.

She will appear in Waverley Local Court tomorrow.

Anyone with information should contact Crime Stoppers on 1800 333 000.

Australian radio legend Bob Rogers has died at the age of 97.

Rogers began his career as a panel operator in Melbourne in 1942, before going on to work in Brisbane and Sydney on 2SM, 2GB and 2CH, before retiring in 2018.

Rogers was awarded an OAM in 2010 for his contribution to broadcasting.

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Rogers spent an extraordinary 78 years in the radio industry.

His first job as an announcer was at 3MA Mildura when he was only 17, far away from his family in Melbourne.

"I never had any contact with my family back in Melbourne," he told 9Honey in 2020.

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"The only way to contact them was on the phone and we couldn't afford them. All I could do was write a letter."

He got his start in radio in a similar way to many in the industry.

Rogers caught the radio bug as a child — crowding around the wireless as a family to listen to shows, back in the 1940s before TV sets became more affordable.

He followed his passion and got a job as a panel operator at local station 3XY when he was just 14 years old.

"They hosted a children's radio session, conducted by Max Reddy and Stella Lamond," he said.

It was while working at 3XY that Rogers was asked to voice a character on a radio show. Excited, he raced home to listen to it with his family.

"We were listening at the family dinner table and my sister who, is eight years older than me, laughed like mad when she heard my voice which hadn't broken yet. She said, 'You'll never be an announcer if you have a voice like that.'"

"I have a funny feeling that was the motivator, to show her."

Rogers began voice lessons and landed a dream role as a radio announcer in Mildura.

Rogers had plenty of brushes with huge US stars during his long career.

He met Doris Day while she was filming the movie Pillow Talk in 1959, which he says was one of his "favourites".

He said he also met singer Michael Bublé "before he was famous".