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Kenyan barber who wields a sharpened shovel thrives on Africa’s social media craze
Safari Martins leads his client Ian Njenga into a sparse shack on the rural roadside in Kiambu, at the edge of metropolitan Nairobi.
On the shack’s wooden walls hang a shovel, iron, agricultural shears and a wrench, but Njenga is not there to buy equipment.
He's there to get a haircut.
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“I just use unconventional tools,” Martins says, smiling, moments before sliding a razor-sharp shovel edge across Njenga’s head, lopping off a swath of hair in the first of a series of moves that yields a surprisingly clean haircut.
Unconventional tools are a hallmark for Martins, who is one of Kenya’s most recognisable barbers with around one million followers on each of his Instagram and TikTok accounts, where he is known as Chief Safro.
As he makes precision cuts across Njenga’s head, a helper stands to the side, capturing every moment from different angles on a smartphone camera.
Influencer barbers are a new trend in Kenya, where social media usage has exploded in recent years and platforms like TikTok are being used both for entertainment and as a lucrative side hustle.
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Born in Rwanda and now based in Nairobi, Martins got his start barbering in high school in 2018.
Using borrowed clippers, he began offering trims outside classrooms and in cramped dormitories.
Five years later, he added a camera and dropped a conventional trimmer and never turned back.
Martins went viral for zany barbering methods, but he has increasingly incorporated traditional African folk tales into voiceovers on his videos.
“I’m motivated by African culture, by African stories,” he says, adding that one of his tools, a sharpened iron box, was blessed by village elders.
The barber’s staying power has come from the haircuts themselves, which his customers say they love and the chance to be featured on one of Kenya’s most magnetic social media accounts.
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“If I compare him with other barbers his talent is next level,” says Njenga, who first visited Martins last year.
“When I get shaved here I get very comfortable … while walking in the streets I get very confident.”
The draw of a unique barbering experience and five minutes of social media fame is enough for customers to push past the price.
Martins charges up to 1500 Kenyan shillings, or about $17, for one of his cuts, a hefty premium in Nairobi, where men may pay a tenth of that for a trim.
The popularity of Martins and other content creator barbers has come amid the breakneck growth of social media in Kenya.
In January 2023, there were just 10.6 million social media users in the country, according to DataReportal, a market research group.
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By January 2025, that number had increased almost 50 per cent, to 15.1 million.
With monetisation of social media content often benchmarked to Western digital advertising rates, finding success online can also bring a relative windfall to Kenyans.
Around 15 per cent of Kenyans engaged in online content creation rely on it as their primary source of income, the Kenya Institute for Public Policy Research and Analysis, a think tank, said in a June 2025 brief.
Nevertheless, Martins complains that barbers do not not reap the same rewards as other content creators, and he is right.
Some of the highest-paid creators are those who make gaming, education, or lifestyle content, according to Fundmates, a company that finances influencers, because of the wide applicability of brand deals in these niches.
“Barbers get viral on social media but I feel like they are not respected,” Martins said.
“You are not paid as a content creator, even though you have the views, even if you have the engagement.”
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Trump claims to know cause of worrying hand bruises
US President Donald Trump told The Wall Street Journal in an interview that he takes a higher dose of aspirin than his doctors have recommended, blaming that for the visible hand bruises that have generated renewed questions about his health.
"They say aspirin is good for thinning out the blood, and I don't want thick blood pouring through my heart," Trump, 79, said of why he takes a larger dose.
"I want nice, thin blood pouring through my heart. Does that make sense?"
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"I'm a little superstitious," the US president added, noting that he's been taking aspirin for 25 years.
The interview appeared to be one of the most extensive conversations Trump has had with journalists on his health, as scrutiny has intensified this year over his age, fitness for office and whether he's being sufficiently transparent with his medical information.
Trump has long had bruising on his right hand, which CNN has reported predated his return to the White House.
But it drew more attention after he began trying to cover it with heavy makeup and bandages and shield it from cameras with his other hand.
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Observers have also raised concerns about swelling in his legs and his appearing to doze during public events.
Trump's physician, Dr Sean Barbabella, told the Journal that the president takes 325 milligrams of aspirin daily.
According to Mayo Clinic, a low dose of aspirin, which "can help prevent heart attack or stroke," ranges from 75 to 100 milligrams and 81 milligrams is commonly recommended.
The Mayo Clinic also says that for aspirin therapy, the daily dose "is usually between" 75 and 325 milligrams.
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Aspirin helps thin the blood, which can prevent clots from forming, but it also comes with the risk of excessive bleeding.
In recent years, medical guidelines stopped recommending daily aspirin for many adults because the risks outweigh the benefits, and some suggest halting aspirin therapy entirely when patients are in their 70s.
CNN reached out to the White House for comment on Trump's interview with the Journal.
Across a series of events last week, Trump, who last year became the oldest president to take the oath of office, appeared with discolouration or light bruising on the back of his left hand.
In addition to the more persistent bruise on his right hand that has been visible for months.
The White House has previously explained that the bruising on his right hand is due to constant handshaking, along with a regular regimen of aspirin that can make such discolouration more common.
While medical experts told CNN there is no fresh cause for concern, the bruising raised questions about White House's reluctance to be more transparent about the US president's health.
In the interview, Trump also discussed a scan he underwent in October, which he previously described to reporters as an MRI.
At the time, the president gave little detail about the procedure or what physicians were seeking to explore, telling reporters they should ask his doctors.
When asked about the scan by the Journal, Trump said it wasn't an MRI but rather a CT scan.
Barbabella told the Journal it was done "to definitively rule out any cardiovascular issues."
"It wasn't an MRI," Trump said. "It was less than that. It was a scan."
Earlier this month, Barbabella released a memo saying the October medical imaging was of Trump's cardiovascular and abdominal systems and that both showed "perfectly normal" results.
Trump similarly addressed steps he has taken to treat other conditions, including swelling in his lower legs that the White House announced in July was due to chronic venous insufficiency, a common condition frequently found in older people.
Trump told the Journal he tried compression socks but "didn't like them." He also suggested he was not interested in taking up regular exercise.
"I just don't like it. It's boring," Trump said. "To walk on a treadmill or run on a treadmill for hours and hours like some people do, that's not for me."
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Character, networking, and spelling: What bosses really look for in new hires
Exclusive: Plenty of Australians will be looking for a new job or career change in 2026.
But shifting employment trends, the rise of AI and automation, and occupation shortages can make it hard for candidates to land their dream roles.
Especially when they're up against countless other people gunning for the same jobs.
Here, Australia's sharpest entrepreneurs, founders and CEOs share their tips and reveal the small actions that can help them Aussies get ahead of other candidates.
Jim Penman, founder of Jim's Group
"In terms of applying for a job, that's not something I'm very familiar with because I haven't actually worked for anybody else since I was 18.
"I can tell you what I look for in a in a candidate though; I look for character first, experience second, and qualifications last, if at all.
"I think a lot of people who are looking for a job should actually consider having their own business of some kind.
"To me, that's just so much better because when you're going for a job, you're totally in someone else's control.
"If you have your own business, then you're in charge. You're the boss.
"And the business doesn't have to be full-time, you can start part-time.
"I started gardening for many years, and then I learned how to do it and got better at it. I suggest people look at a trade, look at the service industry [for a career change]."
Doug Jones, chief executive of Metcash
"At the end of the day, you need to do a good job.
"I tell my children this all the time; having a job is a privilege, not a right. And and I think that delivering 10 times the value of your salary is where you should start.
"It's probably boring and old fashioned advice, but that's the first thing and frankly, that opens up opportunities.
"Whether you're looking for a career change or a promotion, people around you are looking to work with people that get stuff done, and that do it in a way that's collaborative and pleasant.
"So yes, you should do stuff you're interested in, yes, you should do stuff you're good at, but at the end of the day, you should do things where you can add genuine value."
Therese Frangie, chief executive of Oporto
"'Be, do, have.'
"Know what you want to be [and] do what you need to do, whether that's studying, volunteering, or networking, to have what you want.
"I'm a big believer in networking.
"It opens doors, builds confidence, and helps you learn about industries and people you might never have crossed paths with otherwise.
"You also never know who's hiring next, or who knows someone who is.
"There's no stronger resume than a genuine word-of-mouth recommendation."
Sophia Begg, influencer and co-founder of fashion brand All For Mimi
"What stands out to me is when applicants take the time to attend to the finer details.
"You'd be surprised at how many applications don't have a cover letter or have spelling errors!"
Grant Hackett OAM, Olympian and chief executive of Generation Development Group
"Develop relationships with people in a field that you're interested in, or at the very least people who are successful like serial entrepreneurs, because they will give you ideas and insights.
"I love it when someone comes to me and says, 'this is what I'm thinking about doing, I'd love your advice', or 'I'd love some help'.
"And be willing to start at the bottom rung of the ladder. Be really, really willing to eat humble pie and start again.
"I got day two into finance, this is going back nearly 20 years, and I could win World Championships and Olympics and break world records but I wasn't even the best at the table [in finance].
"As soon as I realised that I was like, 'what do I need to do to get to the next level?'. I could have given up. I could have just gone and done talking gigs or other bits and pieces to generate income. I didn't need to be in a completely new field.
"But I was at the bottom rung of the ladder and recognised what I needed to do to get up that ladder, to get to a position that I feel really proud of.
"And as soon as you recognise that, you move up surprisingly quick."
Jane Lu, founder of fashion retailer Showpo
"Bring ideas, not just answers.
"Anyone can tell you what they'd do in theory – stand out by showing you've thought about the specific company or role.
"Ask sharp, curious questions that show you've done your homework and that you genuinely care about adding value.
"Energy and curiosity go a long way."
Michael Schneider, Bunnings managing director
"I'm someone who has made many pivots over the course of my career.
"From starting on the shop floor at Target, to studying teaching, working in financial services and then finding my way back to retail, each role has helped shape me as a teammate and leader.
"My best career advice would be to take every opportunity to learn and grow, even if it means stepping outside of your comfort zone.
"Be proactive in asking questions, seeking feedback and don't be afraid to put your hand up for new roles or projects.
"Sometimes just being curious and taking the smallest step can lead to the biggest change."
Have you got a story? Contact reporter Maddison Leach at Google Play.
Adelaide woman realises she won entire Christmas $20m Powerball jackpot
An Adelaide retiree has just become a multimillionaire after realising she scooped the entire Christmas $20 million Powerball jackpot.
The Hackham woman had the the only division one winning entry nationally in the draw last Thursday on Christmas night.
"I had no idea until I checked the ticket just now," the woman told The Lott today.
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"It's been in my purse the whole time, but I had a lot going on this week so hadn't got around to checking it.
"I'd heard that a winning ticket has been sold and hadn't been claimed.
"I had a bit of a smile on my face just in case it was me, but never in million years would I have thought I'd won $20 million."
The woman said she would use some of the money to help her family and give to some of her favourite charities.
"A lot of people could do a lot of good with this money," the woman said.
"I always like to give where I can, no matter what amount.
"Now I can give a little more."
The winning entry was purchased at Colonnades Lotto Kiosk, Shop KI104 Noarlunga Centre, 54 Beach Road, Noarlunga Centre.
The winning numbers in Powerball draw 1545 were 7, 23, 29, 20, 11, 16 and 17. The all-important Powerball number was 17.
There are many different ways to get help and information about gambling. You can visit the National Gambling Helpline or call on 1800 858 858.