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Experts say the Health Star Rating system has failed. This is why

More than 10 years after Health Star Ratings were first introduced, experts say the voluntary system has failed because manufacturers have not been obligated to use it.

The system, which was launched in 2014, rates the overall nutritional profile of a packaged food product from 0.5 to 5 stars.

Currently just over a third of products (36 per cent) feature a Health Star Rating and, unsurprisingly, it's the 5-star products that are far more likely to feature the rating (61 per cent) compared to only 16 per cent of 0.5-star products.

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"Voluntary uptake has failed," Dr Alexandra Jones, the head of Food Governance at The George Institute for Global Health said.

She said because the system was voluntary, it was applied "selectively… often for marketing purposes".

"Fundamentally people understand the concept of stars and they can use it to make a better choice," she said.

"In the real world their ability to actually use it has been mostly limited by the fact that it's only on a third of products."

In 2019, a review of the system found consumers understood the system but it was not on enough labels to adequately compare similar products.

The Australian, New Zealand and state and territory governments then set the industry a series of targets in an effort to lift the uptake.

The final target, 70 per cent by November 2025, almost certainly will not be met.

"Until it's mandatory, people will continue to struggle out there to understand how to make good choices," Dietitians Australia CEO Magriet Raxworthy said.

"Australians want easy, transparent nutrition information about the food they are choosing for themselves and their families, and mandating the system will bring more consistency and clarity across the shelves."

Jones said Food Standards Australia New Zealand (FSANZ) had been ordered to start the preparatory work for a mandatory system but she feared the timeline could blow out as far as 2029.

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"Now that we've had 10 years of voluntary operation we know a lot about how this system works and where it needs to be improved," she said.

"We don't want this to go on any longer than it has to."

She said mandatory country of origin labelling, which has seen an uptake of more than 90 per cent in a similar time frame, proved it was possible to implement a mandatory Health Star Rating system quickly.

"Rapid food labelling change is definitely possible when it is mandated," she said.

A spokesperson from FSANZ confirmed preparatory work to inform future decision-making by food ministers on whether the Health Star Rating system should be mandated was underway.

"If the voluntary uptake target (70 per cent of intended products displaying the HSR by 14 November 2025) is not met, FSANZ's preparatory work will enable an efficient process for incorporating the HSR system into the Australia New Zealand Food Standards Code, should ministers ask FSANZ to consider mandating the system," the spokesperson said.

How does the health star rating system work?

Manufacturers input the nutritional information of their product on a government website, which uses an algorithm to calculate the Health Star Rating of the product.

The algorithm gives points for protein, fibre, fruits, vegetables, nuts and legumes and removes points for saturated fat, sugar and salt.

Products are given a rating between 0.5 and 5 stars.

The manufacturer can then choose whether to display the rating on their product or not.

Consumers ideally then use the rating to compare similar products and ultimately make healthier choices.

The rating aligns with the Australian Dietary Guidelines and New Zealand Eating and Activity Guidelines.

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At 15, Brady thought his only options were jail or death. He’s not alone

By age 15, Brady Morris thought he knew where his life was headed.

"I was thinking, I'm either going to jail or I'm going to die. Either way, I wasn't going very far," he told 9news.com.au.

Growing up in Armidale, NSW, in the 2000s, he had started down a destructive path that could have turned deadly – and his story isn't unique.

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By age 15, Brady Morris knew where his life was headed.

There were 845 young Australians in detention on an average night in the June quarter of 2024.

Of them, 90 per cent were male and three in five were First Nations.

Keeping one of those kid in jail for a single day costs Australia about $3300, which adds up to more than $1.1 million per year.

In total, the country spends more than $1 billion on youth incarceration annually; almost double what was spent ten years ago ($544 million in 2014-15) when Morris was a teen.

But experts say jailing kids is more likely to harm them than deter crime or reduce reoffending.

"We're putting millions upon millions of dollars into things that are really not passing muster," BackTrack Youth Works Program founder Bernie Shakeshaft told 9news.com.au.

"We've got to start changing systems and doing things different."

Because if we don't, kids like Morris may not get the support they need to stay out of prison or survive to adulthood.

An alternative to incarceration

Morris was struggling when he first met Shakeshaft in his high school principal's office.

About one in five young Australians are disengaged from mainstream education and one in three have reported psychological distress.

Almost 15 per cent live in poverty and 40,000 experience homelessness each year.

Many end up abusing drugs and alcohol, engaging in violence or criminality, and facing jail time.

That's where BackTrack comes in.

READ MORE: Teen home invasion killer's sentence reduced on appeal

Bernie Shakeshaft developed the BackTrack program to keep struggling kids alive and out of jail.

Shakeshaft developed the program in 2005 based on skills he'd learned from First Nations trackers when he was a young man working in the Northern Territory.

The goal was to keep disenfranchised young people in Armidale alive, off the streets, and out of jail by offering education, vocational training and wraparound support in a judgement-free environment.

Without it, Morris doubts he'd be the man he is today.

"It got me thinking about what I was actually doing and where I was going in life," he said.

At BackTrack there were no rules and no one gets kicked out.

Morris wasn't told what to do, he was asked, adults met him on his level, and he developed a sense of independence and belonging he'd never before experienced.

Brady Morris with two BackTrack dogs.

He joined the PawsUp working dog pack and competed at dog jumping events around the state, keeping him out of trouble on Friday and Saturday nights.

Through it all, Shakeshaft kept asking him one simple question: "what is your dream?

By 16, he knew the answer.

Breaking the cycle

Today, Morris is one of many former BackTrack participants who have returned as members of staff.

The father of four is a youth worker across the program's residential accommodation, Core and Works initiatives, supporting young people struggling like he once did.

"My dream is to be the best youth worker I can possibly be and help as many kids as I possibly can," he said.

"Now I'm just chasing that dream and setting that example for my own kids, and the kids I work with."

He's helped kids facing homelessness, addiction, and violence, teaching them resilience and leading them in community initiatives like disaster recovery work.

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Brady Morris with two younger BackTrack participants at a disaster recovery job in 2025.

Just last week he and a team of kids spent hours clearing a local's property after Armidale was lashed by a sudden snowstorm.

"Seeing those kids at the end of day, knowing they've helped somebody, it's a very proud moment," he said.

Another group of former participants also came up with BackTrack's Night Crew, a new initiative to keep vulnerable young people off the streets and away from crime.

Seeing so many former participants return to keep the work going has been Shakeshaft's proudest achievement over the last 20 years and he knows how integral they are to the program's future.

"Each time I meet with those young fellas I go, who's the next CEO? Who's going to be the next accountant?" he said.

"You have to have the right, caring people and you've got to hang in for the long haul."

BackTrack participants watch a sunset over a lake.

Sights set on the horizon

People like Morris are proof that programs like BackTrack work.

But there's only so much they can do on their own and young people need more support in 2025 than ever before.

Youth incarceration is on the rise is multiple states and territories and Shakeshaft is calling for systematic change and better funding for alternative programs that can help lower those statistics.

"The biggest challenge is trying to form a partnership with the government where we can look at holistic ways of looking after kids, and taking a 'child connection' as opposed to a 'child protection' model," he said.

That means funding programs aimed at breaking the cycle of violence and youth incarceration by meeting kids where they're at.

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Bernie Shakeshaft is calling for systematic change to improve rates of youth incarceration.

BackTrack is already working on its 100 year vision and though he's approaching 60, Shakeshaft is in it for the long haul.

"The intention has always been to keep kids alive, out of jail and then chase their dreams," he said.

"But it takes time, and in a world where we want everything to be done just instantly, you can't resolve these things quickly.

"We have to tackle these things wherever the need is greatest [and] putting opportunities in front of young people is the clearest path to success."

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