Coles has introduced new buying limits for certain groceries, as staff shortages and supply chain issues caused by COVID-19 continue to impact stock availability.
Customers will now only be allowed to purchase one packet of toilet paper, while packets of paracetamol, ibuprofen and aspirin will have a limit of two per buyer.
"Product availability in our stores has been impacted due to pandemic related supply chain disruptions," the supermarket giant said on Facebook.
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"There is no need to panic buy — please purchase only what you need. Purchase limits on some items will apply.
"Our team are working hard during this trying time — please remember to show them the kindness and respect they very much deserve."
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Empty shelves have become commonplace across the eastern states, particularly in NSW.
However, unlike supply shortages at the start of the pandemic, which were caused by panic buying, the current issues are the result of supply-chain disruption as workers are forced into isolation by the spread of the Omicron variant.
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The current shortages are also impacting fresh food as well as unperishable goods.
Coles has introduced buying limits for meat in all states except Western Australia.
Shoppers will be limited to two packs of chicken breast or chicken thighs from the meat department, or six fillets from the deli.
Mincemeat and sausage purchases will also be limited to two packs per customer.