Le dollar bean, accountants: The rise of algospeak and shadowbanning

Unalive, mascara, accountant, le dollar bean or corn- all of these words might seem nonsensical to you but they're actually a language popping up on the popular social media platform TikTok.

These words appear completely random but they're a specific vocabulary or language alteration to navigate a platform's content moderation – it's called algospeak.

Let's break it down.

TikTok is one of the most popular apps in Australia.

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