Truck driver killed after hitting cow then tree near Geelong

A truck driver has died after he hit a cow in Victoria's west this morning.

The 39-year-old struck the cow on Hendy Main Road in Moriac near Geelong about 6.15am.

Victoria Police said he veered off the road after hitting the cow and crashed into a tree.

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A truck driver has died after he struck cow on Hendy Main Road in Moriac near Geelong about 6.15am.

"Emergency crews tried to save him, but sadly the Caroline Springs man died at the scene," Victoria Police said in a statement.

Officers are urging anyone with footage to come forward.

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