‘What’s up, Bluesky?’: White House joins Elon Musk’s rival social media platform

The White House yesterday joined Bluesky, the social media platform of choice of many in the left-leaning online world.

In its inaugural post, the White House account offered a sizzle reel of the administration's memes, trolls and messages from President Donald Trump’s nine months since returning to office.

The post appeared aimed at tweaking liberals who aren’t fans of the Republican president.

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https://x.com/WhiteHouse/status/1979297874031555036

The first post included mentions of the administration’s executive order renaming the Gulf of Mexico, a doctored image of Democratic House Minority Leader Hakeem Jeffries adorned in a sombrero with a faux mustache, and stream of photos and video from other big moments in the early going of Trump’s second term.

“What’s up, Bluesky?” the White House said in a message accompanying the video.

”We thought you might’ve missed some of our greatest hits, so we put this together for you. Can’t wait to spend more quality time together!”

Disgruntled X users began flocking to Bluesky – which was created by Twitter co-founder Jack Dorsey – after billionaire Elon Musk took over Twitter (now known as X) in 2022, and the platform reported a surge in new users late last year.

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WASHINGTON, DC - MAY 30: Tesla CEO Elon Musk speaks alongside U.S. President Donald Trump to reporters in the Oval Office of the White House on May 30, 2025 in Washington, DC. Musk, who served as an adviser to Trump and led the Department of Government Efficiency, announced he would leave his role in the Trump administration to refocus on his businesses.  (Photo by Kevin Dietsch/Getty Images)

It remains small compared to more established online spaces such as X, but it has emerged as an alternative for those looking for a different mood.

The Department of Health and Human Services and the Department of Homeland Security also launched Bluesky accounts yesterday.

Vice President JD Vance joined Bluesky in June.

Trump’s social media platform of choice is Truth Social.

Trump is the biggest shareholder in Trump Media & Technology Group, the company that owns Truth Social.

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