OpenAI is pulling the plug on the viral AI video generator Sora, just three months after agreeing to a $1 billion agreement with Disney.

In a short message posted to X, OpenAI said it is "saying goodbye to the Sora app" and that it will share more information soon, including details on how people who used the app can preserve the videos they have already created.

"What you made with Sora mattered, and we know this news is disappointing," the post said.

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Sora was released in September last year and rapidly grew in popularity on social media, being used to create artificially generated lifelike videos that often left people questioning whether the content was real.

The confusion led many experts and advocacy groups to express concern about the risks the app poses by simply typing a prompt.

Many warned that it could lead to the proliferation of nonconsensual images and realistic deepfakes in a sea of "AI slop".

After outcry from family estates and an actors' union, OpenAI was forced to crack down on AI creations of public figures, including Michael Jackson and Martin Luther King Jr., doing outlandish things.

Disney agreed to a $1 billion three-year deal with OpenAI last year to bring more than 200 of its characters to Sora, aiming to allow users to generate short, user-prompted social videos.

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The entertainment company said in a statement that it respects "OpenAI's decision to exit the video generation business and to shift its priorities elsewhere"

"We appreciate the constructive collaboration between our teams and what we learned from it," Disney said in a statement.

"We will continue to engage with AI platforms to find new ways to meet fans where they are while responsibly embracing new technologies that respect IP and the rights of creators."

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